Testicular Cancer Awareness.
We create bold, culturally Scottish awareness campaigns that spark conversations, normalise self checking, and bring lifesaving messages into everyday places.
From national media moments to grassroots creativity, our campaigns meet men where they are and encourage early action without fear or awkwardness.
Here is some of our awareness work.
Feeling This Christmas.
Feeling This Christmas is a sister project of our Check Yer Bawballs campaign, created in partnership with viral comedy trio Weegie Hink Ae That? who wrote and recorded our charity single to raise testicular cancer awareness through music and humour.
The campaign brings together storytelling, celebrity supporters, and community voices to encourage early detection during the festive season. Every download of the single supports our work and spreads lifesaving awareness across Scotland.
A festive campaign with a serious purpose.
The L.I.F.E. campaign
The L.I.F.E campaign teaches men the key symptoms of testicular cancer in a way that is simple to remember. Lumps, Irregularities, Firmness, Enlargement. The signs every man should know.
By focusing on these four signs, the campaign gives clear guidance that helps men understand what to look for and when to take action. Look, Investigate, Feel, Examine is a clear and practical guide supported by Scottish sports clubs, high profile voices, and national media including the Scottish Sun. The campaign tackles embarrassment, encourages routine self checking, and uses Scottish sporting culture to reach men who rarely engage with health messages.
Simple guidance that saves lives.
Check Yer Bawballs.
Our award winning Christmas campaign that turned bawballs on a tree into lifesaving conversations. Millions across Scotland and beyond took part, and global celebrities joined in to help spread the message.
A fun spark that encouraged people to check, talk, and share early detection advice during the festive season.
A Scottish campaign that changed the conversation.
Check with Heck!
Our partnership with HECK uses food culture, humour, and national reach to spark conversations about testicular cancer. HECK rebranded their Chicken Italia sausages to Check to encourage regular self checking, and this year we joined them on the Ball Buster bus tour to share our lifesaving message across the UK helping us spark conversations about testicular cancer and the importance of regular self checks.
With strong press coverage, social media engagement, and appearances at major events, the campaign makes awareness feel accessible in places men do not usually expect health messages.
Bold partnership work that gets people checking.
Check Pilsner: Testicular Cancer Awareness in a Can
Our collaboration with Pilot brings testicular cancer awareness into pubs, bars, and social spaces across Scotland. Together we created Cahonas Czech Lager, a Check Pilsner with a QR code on every can linking people directly to our testicular cancer guidance.
Beermats and bar materials helped carry the message even further, reaching people where they already are and starting conversations that can save lives.
Awareness that feels natural and part of everyday life.
ICW Slams Testicular Cancer Stigma
Our partnership with ICW brought testicular cancer awareness into a new arena and helped us reach men who might never see traditional health campaigns. Boots Yer Baws used wrestling culture, humour, and Scottish identity to break stigma and get people talking about regular self checks.
Cahonas and ICW teamed up like the ideal tag partners to make conversations about testicular cancer feel normal, open, and free of embarrassment..
Awareness that reaches men where they are.
Beermats for Balls.
A creative fundraising and awareness project showcasing art inspired by testicular health. Global artists designed one off beermats that were exhibited and then auctioned to raise funds for our work.
The collection sparked conversations, celebrated creativity, and helped bring testicular cancer awareness into cultural spaces through the voices of global artists.
Art with a purpose.